Wash your pants when dirty

I bought a pair of Puma pants the other day (in fact, I am wearing them right now) and tagged on them together with the price tag is a pile of little cards carrying Puma's "corporate message". It's all serious business. Under the page "sports lifestyle", the four points highlighted (with diagram illustration) are:

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Love your neighbour

Eat more greens

Cheer up it might never happen

Wash this when dirty

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Wow.

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And under the page "women", the pants are stated to be suitable for:

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Standing at a bus stop

A fun night out

Serious sporting use

Meeting an Ex for tea (by the way why is "Ex" capitalized?)

Some light gardening

Whatever

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Thanks Puma for the suggestions!